Become Supermenedzher: a guide to the operation

There is a fairly large group of managers, which can be called a physicist from marketing. His job is to ensure that all calculate in advance - what should be the sale of pharmacies in the I quarter. this year, how much of a drug need to order, and then cross-checked data from the past two years - as was ordered, how much is sold, how many returned to the warehouse ...

This type of manager as long calculates whether the pharmacy you need 30 or 37 packages Miramistin that the drug simply ends in a warehouse or the need for it is already no longer, because the patient is easier to go to another area and buy this drug from competitors than to wait until it will order in the pharmacy.

Often these managers ask a lot of unnecessary information to make a decision, require long and meticulous calculations of expediency of cooperation with a particular supplier or some mathematical proofs feasibility of procurement of some of the agents in their subordinates. All this in the past leaves a lot of time, effort and energy, so that external clients - patients or wholesale customers - they have simply no choice. With the irony of such a manager can be called Excel-manager.

There is another extreme - quite the opposite of the above - a lot of time when the manager spends anywhere, not only in the workplace, in carrying out its duties. It can catch in a prescription department for the demonstration of new methods of counseling patients, assistant, arranged the furniture on the principle of feng shui, transplanted flowers, design a website. This poet of marketing. This manager is creative, gushes "very valuable" ideas, with almost without thinking about the gains and losses, the main thing - that the decision was a creative, bright and unusual. For example, he suggests: "Let's make a booklet and on the last page of it advertise Miramistin. Imagine a patient opens the last page, and then rose blooms and beneath it the inscription: "Miramistin - PURE SEX WITHOUT A BARRIER!". "And what is the efficiency of such advertising?" - asked his colleagues. "Well, I came up with this idea, and even calculate the effectiveness of each technician can!" For such a manager keep an eye as for shopaholics, who, fascinated by shopping, loses control of the situation and, in the end, turns out to be with a bunch of expensive unnecessary goods, unpaid bills and empty pockets. As a joke I call this type of PowerPoint-manager.

Of course, both of the above example - the extreme and for best results should be a balance of qualities such as creativity and the ability to calculate the benefits from its use.

Well-established in the marketing concept of leadership, tuning to be leading in its segment, and forms a continuous competition. But is it always strives to be the first?

Some managers tend to win at any cost, regardless of the resources. This type is called a successful manager. As a rule, the basic rate they do themselves and less thinking about the organization; they are good tactics but bad strategy, often choose blockbuster model of development and rely on some kind of a group of drugs, mostly OTC. They get prizes and the title of "Best pharmacy manager" for professional competitions, but when they leave the company, after they left plenty of shortcomings, unfulfilled commitments and abandoned projects.

However, not all leadership comes first. For example, for a rational manager importantly - to generate respectful and long-term relationships with suppliers, customers, employees, that is, everything that ensures business resilience and continued its development. Such a rational manager pays the price for a certain result, the company saves resources and takes care of the future. It is characterized by self-sufficiency and klientorientirovannost, which is determined by its ability to responsiveness and empathy.

In general, for the manager, the more engaged in healthcare, be a good person is more important than being a good mathematician.

Obviously, for the successful management of the pharmacy business requires a balance of the above qualities - only then you can be sure to achieve optimum results. To this end, it is essential and need to know their strengths and weaknesses - it will allow to develop the strengths and weaknesses average.

Why so? Is not it easier to become an ideal manager, if available talent to overcome their own weaknesses?

Alas, not continuing to develop their natural talents, but only focusing on the work on the mistakes and struggle with their weaknesses, it is possible from a talented person with flaws become a layman without flaws, but no special talent. For example, if AS Pushkin abandoned his talent of the poet, and took up mathematics, I would have made a mediocre mathematician from it, and not a poet of genius.

How to understand what the manager is strong and what is weak and is something worth working for?

Understand all the typical extreme cases, their pros and cons will help managers classification into 4 groups, which can be called as follows: Manager- "generator of ideas" Manager- "producer results" Manager- "communicator" and Manager- "bureaucrat."

1. Type Manager generator of ideas

Sufficient surface, see the general plan and does not like to go down to the last detail; is creative, fast turns some idea, but rarely brings it to its logical conclusion. Psycho such a manager often expressive - speech speed is fast, lively facial expressions, it is restless and does not like monotonous occupations, such statements; rarely considered with another point of view ( "There are two opinions - and my wrong").

A vivid illustration of this type of management can serve as the following example.

In the company of several people one slowly, methodically and boring telling anecdote. Play it to anyone interested, but out of respect still is not interrupted. There is another ( "generator of ideas"), which was immediately wedged into the story:

- I know this killer anecdote!

- Well, let, let this anecdote to tell! - outraged the company.

- No, you do not understand, the anecdote is really cool! In general, the patient comes to the doctor - immediately starts one - and said: 'You know, doctor, I have a year as it does not work with women ... "

This is followed by a pause and an emotional appeal to the audience:

- Well, what's next ?! I've already forgotten. Let us help!

He interrupted, not really remembering the anecdote, but it does not matter - the main thing to get involved in the conversation, but already there somehow will.

"Generator of ideas" loves the risk and easily draws his ideas of others. As a rule, this type of managers are able to present a bright and talented ideas and products. Colleagues "generator of ideas" is not easy - it is constantly perplexes them performing some his latest idea, which need to be implemented urgently, it is desirable to "today for yesterday."

His subordinates such type of manager estimates are not always objective: the attention and praise is deserved by those who came to the team with his delivery or those who, like him, takes a proactive stance and does not like low-energy people. However, by the time of its assessment of the employee changes, most often in a negative direction.

Read also: Who is the Creator?

Type 2. The manager-bureaucrat

"Bureaucracy" - the exact opposite of "generator of ideas", he likes to organize all, most of the time for the writing of reports, bulletins, statements, so it has almost no time for it to build relationships with employees, customers, suppliers.

Psycho in "bureaucracy" often analytical - it monotonous, quiet, in the judgments it is precise and concrete, only goes by the letter of the law, so the job descriptions of such managers need, like air. For him it is very important to maintain internal order, he does not like change. That is why the "generator of ideas," he says inconsistent, superficial and frivolous simply: "From this type do not know what to expect."

Manager- "bureaucrat" is very reminiscent of Werther robot from the movie "Guest from the Future."

3. Type Manager Communicator

"Communicator" - always keeps his nose to the wind, know all the latest gossip and often sincerely loves his employees, but for this love pays the most expensive - managerial time.

Psycho such a person more likely close to friendly - he is sociable, easily converge with people, often has great credibility in the external environment; if he needs to make a decision in favor of the organization, but at the expense of someone from her staff, it is such a solution will never accept. Manager- "communicator" unproductive, because almost all of his time spent on communication.

"Communicator" integrates the team as an organizer of social events:.. For holidays in May - forays into nature, in memorial days - provedyvanie deceased employees, birthdays - trips to the bowling club, etc. This manager loves the process and the result of little concern he can easily forget the annual rate or mix up the order numbers of the budget, but remembers the date of birth of colleagues days.

By virtue of its sociability level of socialization "communicator" in the team is very high. In addition, he feels good disposition because it sees what others do not pay attention: any man looked like, etc. Often the "communicator" is defending not a rational point of view, but one that is beneficial for political reasons. A typical representative of this type played Kalyagin in "Prohindiada, or running on the spot," a film directed by V. Tregubovich: even when Lyubomudrov (the hero A. Kalyagin) sensed the danger, it is still not able to say "no" to his new friends suspicious.

4. Type Manager- "producer of the results"

It's a real hard worker-bee, its main slogan: "Think of every wise man can, and do - once I" and "If you want to make it well done - do it yourself."

If the "bureaucrat" to work on time comes and goes, "generator of ideas" - when as a "communicator", usually late, the "producer of the results" come early and leave after all.

According to a psycho manager close to the policy-making - does everything himself, not trusting anyone important decisions. His desk is always piled high with papers; All that did not have to do at work - take home. All the work "producer results" takes over - orders goods in stock, check it after the arrival, lets wholesalers in the afternoon and in the morning standing at the first table ... Of course, he does not begin to do the job, then bitterly states: "The I have people in subjection, more and more, and I'm leaving later and later. No one can not be trusted. "

Decide which group of managers feel about you, you can start working on them.

So, if you have the talent to come up with new and original ideas - develop it in themselves, become not just good, but great "generator of ideas"! But do not forget to work out some qualities of menedzheru- "bureaucracy" and menedzheru- "communicator".

If you can easily come together with people to quickly find a common language and like to help others - become a virtuoso of communication, but at the same time nurture a mediocre "bureaucrat" as well as "the manufacturer of the results" and "generator of ideas".

you must find the optimal balance working inside for the successful implementation as manager (employees) and external (vendors, pharmacies Visitors) customers, as only satisfied the domestic customer can create quite an external client. It is necessary to constantly educate ourselves and do not forget to effectively administer its operations.